Andrew Kim

Marketing a SaaS product isn’t like selling a physical item. You’re offering something intangible, often complex, and targeting a buyer who wants results rather than features. If you’re feeling stuck trying to attract leads, explain your product, or convert trials into paid users, this is the part of your journey. SaaS founders and marketers often […]

  Google is the lifeline of online presence for the majority of businesses. And who can blame them? The platform drives discovery, engagement, and conversion through multiple channels like Google Ads and Maps.It has become normal not to think about a Google outage, and many don’t even realize it has happened several times before. These

Google Search Console (GSC) has become an indispensable tool in the SEO professional’s toolkit. It provides crucial data, insights into website performance, keywords users employ, and potential technical issues. However, recent developments and research have found significant limitations in the data Google provides through Search Console, suggesting marketers are only seeing part of the real

If you’re managing SEO and content, you know how repetitive monthly and weekly tasks can slow you down. From researching blog topics, collaborating with writers, optimizing content, to publishing and then tracking SEO performance, the cycle gets overwhelming. Good news is that you can do automate seo much of this process using free tools, especially

Online shopping evolves along with technological innovations. If you sell online, you now have a new way to get your products seen and sold. For now, it’s ChatGPT Shopping, which lets users find products when they ask shopping related questions in ChatGPT. And unlike ads, these listings are free. ChatGPT simply chooses what it thinks

  Today’s leading marketers utilize influencer roi as full scale performance channels, basing measurement on actual sales, engagement, and the lasting effect. The influencer industry is booming, growing globally from about $1.7B in 2016 to $24B in 2024.  Leading companies are shifting budgets accordingly: roughly 26% of marketers now devote over 40% of their marketing

Finding the right keywords for SEO and content marketing can be tough, but question keywords often go unnoticed. People are increasingly searching full questions like “How do I start a blog?” or “What’s the best way to lose weight?”  As search engines become more conversational, ignoring this trend means missing out on valuable traffic. In

It’s easy to get caught up in the excitement of likes, shares, and follower counts. But while these metrics can feel rewarding, they don’t always translate into actual business growth. True success on social media comes from building meaningful relationships that turn casual engagers into loyal customers. In this guide, we’ll explore how to move

If you rely on local customers, ranking high in local search results is crucial. But beyond the basics, there are under the radar tactics that can give you an edge on Local seo , the kind your competitors don’t want you to discover. In fact, local search is huge than you might expect, 46% of

Pay-per-click (PPC) advertising is one of the most powerful tools in the SaaS marketer’s toolbox. It offers instant visibility, scalable reach, and hyper-targeted user acquisition.  But planning PPC campaigns for SaaS products isn’t the same as for e-commerce or traditional service-based businesses. With longer sales cycles, freemium models, and subscription pricing, SaaS marketers need a