Andrew Kim

  Today’s leading marketers utilize influencers as full scale performance channels, basing measurement on actual sales, engagement, and the lasting effect. The influencer industry is booming, growing globally from about $1.7B in 2016 to $24B in 2024.  Leading companies are shifting budgets accordingly: roughly 26% of marketers now devote over 40% of their marketing budget […]

Finding the right keywords for SEO and content marketing can be tough, but question keywords often go unnoticed. People are increasingly searching full questions like “How do I start a blog?” or “What’s the best way to lose weight?”  As search engines become more conversational, ignoring this trend means missing out on valuable traffic. In

It’s easy to get caught up in the excitement of likes, shares, and follower counts. But while these metrics can feel rewarding, they don’t always translate into actual business growth. True success on social media comes from building meaningful relationships that turn casual engagers into loyal customers. In this guide, we’ll explore how to move

If you rely on local customers, ranking high in local search results is crucial. But beyond the basics, there are under the radar tactics that can give you an edge, the kind your competitors don’t want you to discover. In fact, local search is huge than you might expect, 46% of Google searches have local

Pay-per-click (PPC) advertising is one of the most powerful tools in the SaaS marketer’s toolbox. It offers instant visibility, scalable reach, and hyper-targeted user acquisition.  But planning PPC campaigns for SaaS products isn’t the same as for e-commerce or traditional service-based businesses. With longer sales cycles, freemium models, and subscription pricing, SaaS marketers need a

Designing your website with SEO in mind is crucial for achieving higher rankings and better user engagement. Web design is crucial to how search engines crawl, index, and rank your website, even when content is king.  In this blog, we’ll explore how to design your website for better SEO results by focusing on key elements

Google reviews are one of the most powerful tools for building credibility, improving local SEO, and influencing potential customers. However, many businesses struggle with asking for reviews without sounding too aggressive or desperate. In this guide, we’ll show you how to request Google reviews the right way—ethically, effectively, and without making customers feel pressured. Why

  Search Engine Optimization (SEO) is the key to online visibility, but mastering it can be complex. With evolving algorithms and increasing competition, businesses must adopt smarter approaches to stay ahead. ChatGPT, popular for its diverse applications,is an AI-powered tool that can simplify SEO, enhance content creation, and boost rankings with minimal effort. In this

Having an online store is not enough in today’s competitive e-commerce environment. Businesses must implement strategic marketing initiatives to attract, engage, and convert customers to drive sales and enhance conversions. This guide will examine effective e-commerce marketing tactics that can help you increase revenue and expand your business. Build a Website That Converts Key Elements