Influencer ROI in 2025: What Top Brands Know That You Don’t
Today’s leading marketers utilize influencers as full scale performance channels, basing measurement on actual sales, engagement, and the lasting effect. The influencer industry is booming, growing globally from about $1.7B in 2016 to $24B in 2024. Leading companies are shifting budgets accordingly: roughly 26% of marketers now devote over 40% of their marketing budget […]
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