Online shopping evolves along with technological innovations. If you sell online, you now have a new way to get your products seen and sold. For now, it’s ChatGPT Shopping, which lets users find products when they ask shopping related questions in ChatGPT. And unlike ads, these listings are free. ChatGPT simply chooses what it thinks are the best matches.
In this blog, you’ll learn what ChatGPT Shopping is, how it works, and how to get your products listed and ranked higher in ChatGPT.
What is ChatGPT Shopping?
When a user asks ChatGPT for help buying something, like “Best travel backpacks under $100”, they may see a shopping carousel with product images, prices, and links. ChatGPT picks these based on the question and available product information online. You can’t pay to be listed, so everyone has a fair shot.
Key features of ChatGPT Shopping:
- Free product listings
- Results shown as a scrollable carousel
- Information includes price, reviews, and a “Buy” button
Your goal is to make sure your products are seen and chosen by ChatGPT when it searches for the best items to show users.
How ChatGPT Decides What to Show
ChatGPT doesn’t show random products. Here’s how it picks which ones to recommend:
- It understands the user’s request.
- ChatGPT looks for keywords and preferences (like price, brand, style).
- It searches online sources.
- This includes product listings from retailers, marketplaces, and data feeds.
- It uses structured product information.
- This is data like price, product name, reviews, and availability, formatted in a way machines can easily read.
- It follows safety filters.
- Unsafe or restricted products may be filtered out.
- It personalizes results.
- For example, if someone previously said they want eco-friendly products, ChatGPT might prioritize those.
How to List Your Products on ChatGPT Shopping Platform
To get your product shown in ChatGPT, you need to help it find and understand your product pages. Here’s how to do that.
1. Allow ChatGPT to Crawl Your Site
ChatGPT uses a crawler called OAI-SearchBot. Check your robots.txt file to make sure you’re not blocking this bot. This allows ChatGPT to read your product pages.
2. Use Product SEO
Write clear product titles and descriptions that use the words shoppers would search for. For example:
- Bad: “Ultra Tumbler 5000”
- Good: “Insulated Stainless Steel Water Bottle – 32oz Leakproof Travel Flask”
3. Add Structured Data (Schema Markup)
Use schema code (like JSON-LD) on your product pages. This helps ChatGPT know exactly what your product is. Include details like:
- Product name
- Description
- Price
- Images
- Reviews
- In-stock status
Platforms like Shopify or WooCommerce often have plugins to do this automatically for E-commerce Websites.
4. Upload Products to Google Merchant Center
Many sources used by ChatGPT also use Google Shopping. By submitting your product feed to Google Merchant Center, you increase your visibility.
5. Use High-Quality Product Images
ChatGPT shows your images in the shopping carousel. Use clear, high-resolution images with plain backgrounds. Avoid clutter or unnecessary text.
6. Encourage Customer Reviews
ChatGPT shows average star ratings and may highlight popular opinions. The more reviews you have, the more likely ChatGPT will trust and display your product.
How to Improve Your Ranking in ChatGPT Shopping
Getting listed is great. But you also want your product to rank high in ChatGPT’s suggestions. Here are ways to improve your chances.
Use Keywords Shoppers Actually Use
Think about what your customers search for. Use those words in your product titles and descriptions.
For example:
- Instead of: “BreezePro 900”
- Try: “Portable Air Conditioner with Remote Control, 9000 BTU for Small Rooms”
Mention Buyer Benefits
Don’t just list features. Explain the benefits. For example:
- Feature: “Self-cleaning mode”
- Benefit: “Self-cleaning mode saves time and keeps your blender fresh.”
Mention Price and Special Features
If your item is budget-friendly, say so. If it’s eco-friendly or handmade, include that too. ChatGPT looks for those keywords.
Keep Info Up-to-Date
Make sure prices, images, and stock availability are current. ChatGPT may skip items that are outdated or out of stock.
Stand Out With Unique Selling Points
Highlight what makes your product different. Is it locally made? Award-winning? Kid-safe? ChatGPT may call this out in the product summary.
How to Make Your Product More Appealing
Once your product appears in ChatGPT, you want users to click it. Here’s how to make your listing more attractive:
- Title: Short and clear. E.g., “Wireless Earbuds with Noise Canceling & Charging Case”
- Description: Focus on key benefits and features.
- Images: Use multiple angles or show your product in use.
- Reviews: Display reviews and star ratings if possible.
ChatGPT sometimes writes a small summary for each product. Make sure your product description gives it enough to work with.
Quick Checklist for Sellers
- Let OAI-SearchBot crawl your site
- Use keywords in titles and descriptions
- Add schema markup to product pages
- Upload to Google Merchant Center
- Use high-quality product images
- Get and display customer reviews
- Mention special features (eco-friendly, handmade, etc.)
Tools and Platforms That Help
Shopify: Many Shopify stores will soon connect directly to ChatGPT. Make sure you keep your store and plugins updated.
WooCommerce / Magento: These platforms also support structured data and feeds.
Google Merchant Center: Great way to get your products into multiple shopping feeds.
Schema Generators: Tools like Google’s Structured Data Markup Helper can help you create schema code.
Final Thoughts on ChatGPT Shopping
ChatGPT Shopping is a powerful future with a free way to get your products in front of new customers. Optimizing your product listings and using tools like schema markup and Google Merchant Center can get you discovered by millions of users asking ChatGPT what to buy.
Now is the perfect time to start with Yellomonkey labs. The platform is still new, so smart sellers have a chance to get ahead. Focus on relevance, clarity, and quality and let ChatGPT do the rest.
Happy selling!
